Customer Case Study
Fresh Displays. Stronger Sales.
How Birkacre Garden Centre increased deli sales with Cossiga's MULTIDECK DTG display cabinets.
The Opportunity
Creating a more attractive, self-service deli experience.
As customer demand for convenient, high-quality food-to-go continued to grow, Birkacre Garden Centre saw an opportunity to further enhance its deli offering.
The team wanted a display solution that would keep products at the ideal serving temperature while creating an attractive, self-service shopping experience. With chilled meats, cheeses and grab-and-go items playing an increasingly important role in the food hall, presentation and accessibility were key.
Built for Busy Food Retail
Reliable refrigeration with stronger product presentation.
Birkacre Garden Centre selected Cossiga's MULTIDECK DTG display cabinets with sliding doors to create an efficient and visually appealing chilled display.
Designed to encourage self-service while maintaining outstanding refrigeration performance, the cabinets provide easy customer access without compromising product quality. Operating to 3M1 climate class standards, the cabinets ensure chilled products remain at the correct temperature throughout the trading day.
The modern design and open merchandising help customers browse with ease, encouraging impulse purchases and increasing engagement with the deli offering.
11%
Increase in deli sales
3M1
Climate class performance
Self-Service
Easy customer access
An Immediate Impact
Presentation that supported stronger sales.
The results were almost immediate.
Following the installation of the new MULTIDECK DTG cabinets, deli sales increased by 11%, demonstrating the commercial value of combining effective merchandising with reliable refrigeration.
The improved presentation has created a destination within the food hall, making it easier for customers to see, select and purchase fresh products while supporting the team's day-to-day operation.
“Working together has been great… we would 100% recommend Cossiga to other Garden Centres.”
Liz Walker, Birkacre Garden Centre
The Partnership
A partnership that delivered.
From planning through to installation, Birkacre Garden Centre found the experience of working with Cossiga straightforward and collaborative.
The project delivered a solution tailored to the needs of the business, providing confidence that the investment would continue to support future growth.
More Than Great Presentation
A deli display designed to perform.
For Birkacre Garden Centre, Cossiga has delivered more than premium refrigerated displays.
The MULTIDECK DTG cabinets have helped create an attractive, easy-to-shop deli that combines exceptional product presentation with dependable refrigeration performance. The result is a food-to-go space that encourages customers to browse, purchase and return.
Key Results
What changed for Birkacre Garden Centre.
The Cossiga Effect
Presentation that performs.
Talk to our team about creating a refrigerated display solution that delivers the same commercial results for your business.